I started this in my kitchen.
I wasn't trying to build a business. I was trying to feed my family well — and I couldn't find anything in the UAE that was honestly keto and honestly Arabic. So I made it myself.
It started with a problem I couldn't ignore.
I've been passionate about nutrition for over a decade. When I personally committed to keto, my energy changed, my clarity changed, my relationship with food changed. It worked — genuinely. But feeding two children keto-friendly meals that also tasted like the food we grew up with? That was nearly impossible in Dubai.
Every "keto" option I found was either plain and bland, or it just wasn't actually keto. Certainly nothing tasted like home. The kibbeh, the vine leaves, the Maklouba my mother taught me — there was nothing like that. So I started making it all myself, from scratch, in my own kitchen in Arjan.
Friends asked to buy from me. Then their friends. Then I realised I wasn't just cooking for my family anymore. That's when Mom it Keto Go was born — not from a business plan, but from a genuine need that nobody else was meeting.
I won't pretend it was smooth. There were long nights, failed recipes, deliveries I lost sleep over. But every dish that leaves my kitchen today carries the same care I gave that very first order. That hasn't changed, and it won't.
Three things we'll never compromise on.
Every meal is prepared fresh on the day it's delivered. I refused to compromise on this from day one — even when it would have been easier and cheaper to do otherwise.
I have two kids. Every meal that goes out is food I would put on their plates. That's my standard — not a marketing line, just the truth of how I work.
Keto doesn't have to mean chicken and salad. Keto lasagna, pasta, kibbeh, molokhia and vine leaves — these are dishes that deserve to exist in the keto world too. Safa makes them all, freshly and from scratch.
Five years. One kitchen.
Thousands of meals.
I started making keto Arabic classics for my own family. A neighbour asked if she could buy some. That was the beginning.
During lockdown, people wanted clean homemade food at the door. Mom it Keto Go went from a family kitchen to a small business overnight.
Customers wanted weekly plans, not just individual meals. Subscriptions launched. Delivery expanded across all UAE emirates.
We hit 100,000 meals delivered and moved into our dedicated Arjan kitchen — Vincitore Boulevard, Al Barsha South Third. A real space, built for real food.
2,000+ active customers, 4.6 stars, 141 reviews. Every meal still starts with me. That's the part I'm most proud of.
If you've ever eaten something that was supposed to be healthy and felt like you were punishing yourself — I understand that. I lived it. That's exactly why every recipe I develop has to pass one test: does it make me happy to eat it? Does it taste like something worth looking forward to?
Keto changed my life. I want it to change yours — but not by making you miserable. Food is joy. It's culture. It's sitting at a table with people you love. That's what I'm trying to protect with every meal I send out.
Thank you for trusting me with your health. I don't take that lightly.
We're real people. Message us anytime.
Questions about your plan, your order, or just keto in general — we're here, we're fast, and we actually reply.
Vincitore Boulevard 6
Al Barsha South Third, Arjan, Dubai
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+971 56 986 2056
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customercare@momit-uae.com
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Open 12:00 PM – 9:00 PM · Closed Tuesdays
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